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What Is Social Media Marketing, and Why Does My Business Need It?

Social media is a crucial part of any company’s brand-building strategy. Companies of all sizes are learning how social media engagement can lead to growth and success in various areas. According to a recent report, 90% of marketers showed that social media increased their companies’ exposure, while 75% reported increased site traffic. With such statistics, it’s impossible to ignore the advantages of social media marketing. If you’re still on the fence, consider the following benefits we can bring your business.

 

Better Audience Insights

The key to business success is to know your customers and social media makes it easy to get acquainted. Social media allows company owners to see what current and potential customers are talking about, and it’s an unobtrusive way to get to know them. Business owners often use social networks to gather data that allows them to cater to customers’ needs and give them the information they’re seeking.

Improvements in Customer Service

Social media makes it easy for companies to answer customers’ questions and address their concerns. Although most businesses have email- and phone-based customer support, it’s best to handle customers’ issues via their preferred communication methods.

Customers using Facebook, Twitter, or one of today’s other social networks have a direct line of communication with their favorite companies. According to a report from Forbes, 71% of customers receiving quick social media responses are more likely to recommend the company to others. Social media is a powerful marketing tool that provides a public demonstration of a company’s commitment to customer service.

Easy Distribution of Content

Social media is the cornerstone of a successful content marketing plan. In the recent past, marketers faced challenges in attempts to reach their audiences as quickly as possible. With social media marketing, however, a company can spread the word about its products and services with just a few clicks.

Social media generates most of the web’s referral traffic, which means that your content must align with your audience’s interests and the company’s brand. On average, customers are 

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